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Uncle Don's CEO and founder Ian Ong Ming Hock

AFFORDABLE casual dining restaurant chain Uncle Don’s, which has 44 outlets in the Peninsular Malaysia, is making its maiden regional expansion, with Cambodia being its first market.

Chief executive officer and founder Ian Ong Ming Hock says the location for the first outlet has been identified in Phnom Penh, and it plans to start operations by June this year.

“We are excited about our first overseas venture. After much research on the local culture and taste, Cambodia was identified as a very suitable location for our regional expansion.

“The operations in Cambodia will be undertaken via the franchise model, but for the first outlet, we are working with a local partner,” he tells StarBizWeek.

Besides Cambodia, the other promising market Uncle Don’s is poised to make inroads to is Singapore.

Uncle Don’s is an affordable restaurant chain where one can dine like a Don without breaking the bank.

A lot of Uncle Don’s popularity can be attributed to its affordable pricing yet delightful Asian and Western cuisines. A grilled chicken chop set lunch is only priced at RM19.20.

Thus not surprisingly, since commencing operations in 2015, the restaurant chain has expanded rapidly to 44 outlets to date.

Prior to the Covid-19 pandemic, it was a habit for many franchisees to take up more than one Uncle Don’s franchise because of the efficient return on investment.

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Ong attributes the group’s success to his team, especially his head chef Don Daniel Theseira. Interestingly, it was this head chef’s cooking prowess that led to the “Uncle Don’s” brand name.

Don Daniel is one of the shareholders and continues to lead Uncle Don’s central kitchen operations in Kota Damansara.

Considering the last two years have been brutal to the food and beverage (F&B) sector, Uncle Don’s has remained resilient.

Not only did Uncle Don's Holdings Sdn Bhd, the holding company for Uncle Don’s, return to the black for its unaudited financial year ended Dec 31, 2022, it also opened nine outlets.

This included The Lounge by Uncle Don’s. As response has been encouraging, there could be plans to open more lounges in selected locations, says Ong, adding that Uncle Don’s will likely hit 50 outlets by year-end.

Uncle Don's CEO and founder Ian Ong Ming Hock

“We shall aggressively introduce new local and Western items to the menu in 2023 on a regular basis,” says Ong.

For this year, he says it is going to be a busy year as the group plans to execute most of its delayed plans.

“Going regional and penetrating the Malay market are two of the big goals we have to achieve for 2023. There is a huge potential in the halal F&B market and we want to capitalise on that demand,” he points out.

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